Over de vacature
over de vacature


Professor for the research centre Future of Food

Tasks and responsibilities:

  • contribute to the quality of education of the HMSM’s study program and the connection between education, professional practice and research;
  • initiate and develop research and innovation projects relating to the research centre’s knowledge domain;
  • take responsibility for the research centre’s strategic, long-term vision paper in collaboration with non-lecturing and lecturing researchers;
  • provide functional guidance to (non-)lecturing researchers at the research centre;
  • can (co-) supervise PhD students;
  • supervise the research to be performed and monitor its quality;
  • contribute to innovations within the field relating to the research centre’s knowledge domain;
  • establish a network by identifying and collaborating with regional and other knowledge institutes, governments, businesses and other bodies that are relevant to the research centre’s knowledge domain;
  • acquire additional financing within the scope of the applicable arrangements;
  • publish in relevant Dutch and international professional and other journals and give talks at international conferences.

We expect that our new colleague:

  • has a PhD in a relevant research area, preferably in food science, hospitality management, business economics, consumer behaviour or social sciences with a strong link to food;
  • has demonstrable academic and practical knowledge of and experience in the food-related consumer behaviour or business economics domain;
  • is an internationally recognised researcher at a university, business school or relevant research institution and ideally has worked in business;
  • can be a connector between applied research, business and education;
  • is an inspirational personality who has strong communicative and didactic skills and is capable of coaching others;
  • has demonstrable experience with higher vocational education and involving students in research;
  • endorses Zuyd’s educational vision, centered on the intrinsic interdependence of research and education;
  • has an enterprising, inspiring, results-oriented and innovative attitude;
  • has experience in gaining external financing for innovation and research, can bring in projects and can function as a program leader/main researcher on a project;
  • has demonstrable experience with establishing and implementing relevant research in businesses;
  • can work well in a team and is motivated to share knowledge and expertise.

The research centre Future of Food

No less than twelve out of seventeen ‘Sustainable Development Goals’ of the United Nations (the 2030 agenda) are directly or indirectly related to food. In order to realise these objec-tives in 2030, the food system (the whole chain from production to consumer to waste) must be transformed. Particularly in the light of the current COVID-19 crisis that has impacted the
hospitality industry dramatically, but also offers opportunities for innovating the sector and making it more sustainable.

The consumers of today are already more conscious of their food choices. This manifests itself, among others, in changing eating behavior/patterns. From the industry, there is also a growing demand of social relevance. This raises questions such as ‘how can hospitality con-cepts be
developed that are innovative, healthy, sustainable and tasty and appeal to the changing
consumer’s needs?’ At the same time, because of the geographical position in the heart of the (EU)region, Hotel Management School Maastricht is very aware of the importance of
maintaining historical traditions and the consideration of regional and seasonal products.

The hospitality industry needs to find answers to questions such as the above in order to be partner in the tradition to a better food system and, consequently, a better world. The suc-cess of the hotels and restaurants of tomorrow will likely be influenced by their capability to
translate consumer’s needs into products and services that meet and exceed their expecta-tions. This is a serious challenge.

The research center Future of Food is therefore given the assignment to support this
transformation by generating knowledge with researchers, students and other stakeholders and by making this knowledge accessible by means of education and service.

In order to contribute to the required professionalisation, innovation and education, the
research center Future of Food will conduct (applied) research in the following areas:

  • Factors of success or failure in the process of making the chain from production to consumption more sustainable, both for SMEs and in the hospitality and foodservice industry at large;
  • The development of innovative, healthy and sustainable food/hospitality concepts for the changing consumer;
  • Trading off ways of influencing (e.g. nudging, coercing or incentivizing) consumers to make more sustainable and healthy food and drink choices considering the role of taste;
  • The effects of sustainable and healthy nutrition on consumer well-being in the hospitality industry.

Employment conditions

  • The position consists of 0.6 FTE for eight years.
  • The salary will be commensurate with the candidate’s educational background and experience but will not exceed a maximum of salary scale 15 CAO-HBO (maximum of €7,284,86 gross per month at 100% FTE).

We offer a warm welcome to our institute which offers a challenging and innovative environment with great opportunities to explore.
The research centre offers a professional, collegiate, and inspiring work environment with a high focus on connecting education, professional practice and research. You will work in an informal environment and mostly in a team with passionate colleagues.

Further information and application

For further information about the position, please contact drs. Ad Smits, Dean of the Hotel Management School Maastricht (ad.smits@zuyd.nl) or dr. Ankie Hoefnagels, Research Director of the Hotel Management School
(ankie.hoefnagels@zuyd.nl) by mail. They will arrange a telephone appointment.

If you are interested, please apply before June 8th by filling in your details and by uploading your cover letter and CV on this website.

Candidates will be selected by a selection committee.
The composition of the selection committee will be disclosed in the invitation.

Deel deze vacature Share this vacancy

Blijf op de hoogte!

Open sollicitatie

Hoe is het om te werken bij Zuyd?

Maak Job Search Agent
Zuyd Hogeschool gebruikt cookies om bepaalde voorkeuren te onthouden en vacatures af te stemmen op je interesses.